Wednesday, November 18, 2020

Copyright Licensing How 2 Do It Right

Twitch - YouTube - Facebook - InstagramTV - TikTik

These are some of the biggest names in video streaming and live BROADCASTING sites that allow people to upload video and di live content. 

As much as we the folks who upload things and prod live content would rather not use any other content, most of us do this without once meaning to infringe on others rights.

I have been dealing with copyrights since I can remember. So I look at things from another view. 

To the folks whom run Twitch, YouTube, Facebook, Instagram, TikTok I know I am not NINJA a partner on Twitch, I am not JackSepticEye or anyone like that. So I doubt this will ever be seen or read. But, who cares. 

Copyright License holders big and small are looking to do the same things. Not let rights they have ve used freely, and offered here is the solution. 

TV Networks have long depended on sponsors/advertisers to cover any and all licensing costs/fees. 

The following year after I broadcasted the 2012 London Paralympic Games with permission from the IOC and IPC on my online broadcast - we are talking about or just over $11M USD for that arrangement. I negotiated down to zero costs for me. So, who covered my broadcast license and access fees? Certainly not the IPC or IOC. They had sponsors cover my costs. Plus filed paperwork to get a tax refund onctop of it. 

NBC did not spend $7.4M USD to secure the same broadcast and access rights to the future Paralympic Games. They just had the sponsors/advertisers cover those and most likely all other license fees when I think about it now.

So I boldly ask Twitch, YouTube, Facebook, InstagramTV, TikTok and any other site to get the advertisers/sponsors to cover broad spectrum music, movie, image copyright for the sites. So then the people uploading can freely upload anything and not have to worry about issues. 

It can work down to the individual content creator who makes original content can also allow license use. With the site providing forms to allow the little guy to negotiate a contract with someone who wants to use their content, they each keep a copy and the site files the copy and the sponsors pay the fee for the rights thr other person uses. 

Why would sponsors/advertisers pay these fees? 

The same exact reason they do on TV. To sell products they are advertising. Now they have every account to advertise on, not just partners or select few.

This method provides a WIN - WIN - WIN for the site 1st. For the Advertisers 2nd. and for the folks uploading.

In reality the biggest winner will be the site that FIRST does this. 

As it always goes, one site does something that succeeded then they suddenly copy it. I call it cookie cutter syndrome. 

The first will make the most money from the deal, and everyone else will make out not as well. And, try to figure out how to best the first company.

Each of these sites has something that none of them all have. 

YouTube - video upload site.

Facebook - Sad excuse for connecting with people.

Twitch - not the first but the most successful live broadcast site.

YouTube added Live Broadcasting to keep up with the live broadcast industry.

Facebook adds Live Broadcasting in a panic to keep people interested.

Twitch - started as a gamer only broadcast site. Then expands the field of interest to non gamers. And, for the last 4,5 maybe 6 years thr non gamer LIVE Broadcasting community is growing 4 times faster than the gamer side. Not that gamers are not continuing to grow. It is more people that are non gamers or casual gamers that DJ, chat, cook, make sounds, and more. 

Each of these sites do overlap in the copyright department. 

If one of these companies could possibly get someone with a I don't know a PHD or some paper hung in the wall that says they are smarter than some cripple dude whom was passed through high-school put this plan to work. 

#copyright #twitch #youtube #facebook #instagramtv #tiktok #license #dcma 
#google

www.twitch.tv/AbiliTV